Imagine walking down a bustling street in Jakarta, only to see a dinosaur casually strolling past a bubble tea shop, or a portal to another dimension opening between skyscrapers. Sounds like a scene from a sci-fi movie, right? But this is exactly what Google Gemini is bringing to life in Indonesia, thanks to a groundbreaking partnership with Superson, DDB Singapore, and Hagia Labs. And this is just the tip of the iceberg—here’s where it gets even more fascinating.
Google Indonesia has joined forces with these creative powerhouses to launch an AI-powered “see-through” billboard campaign as part of its #BikinGebrakanLo initiative (https://marketech-apac.com/ddb-group-singapore-prompts-student-led-creativity-in-google-geminis-bikingebrakanlo-campaign/). This isn’t your average outdoor ad—it’s a fusion of cutting-edge technology and hyper-local creativity. Using Google’s Veo 3 technology, the billboards seamlessly blend AI-generated visuals with the architectural surroundings of Jakarta, Surabaya, and Bandung. Think bubble tea waves crashing between buildings, Jakarta’s iconic Ondel-Ondel puppets doing aerobics, or interdimensional portals popping up in the middle of the city.
But here’s where it gets controversial: Is this the future of advertising, or are we crossing into a realm where reality and fantasy blur too much? Let’s dive deeper.
Superson led the charge with its “Supersprint” methodology, uniting Google’s tech prowess, DDB Singapore’s creative vision, Hagia Labs’ technical wizardry, and the talents of local Indonesian artists and students. Each billboard features a QR code inviting creators to submit their own Veo 3 content, making the campaign a true community effort.
Antti Toivonen, MD for Superson APAC, puts it boldly: “This shows how AI is redefining creativity. Bringing cityscapes to life at this scale and speed wouldn’t have been possible without Google’s latest tech. Now, it’s available to everyone—we’re in the era of supercharged creativity.”
The campaign’s speed is jaw-dropping: around 40 unique 15-second assets were produced in just weeks, a process that traditionally takes months. At City Plaza, a massive 30×20 meter display adapts to real-time weather and can refresh content within 24 hours based on social trends or news events. And this is the part most people miss: It’s not just about looking cool—it’s about staying culturally relevant in real time.
Vinod Savio, chief creative officer at DDB Singapore, highlights the campaign’s impact: “This execution is a testament to the #BikinGebrakanLo vision. Superson’s sprint model turned our creative vision into a technical reality with unmatched speed—a true world-first.”
Sedat Boynuegri, founder of Hagia Labs, adds: “AI didn’t just speed things up—it elevated the quality. We used real-time social listening to turn cultural signals into design. The real win, though, was the seamless workflow.”
This marks the first large-scale commercial use of AI video generation in outdoor advertising, showcasing a hybrid collaboration model. By merging technology, creativity, and cultural insight, the project proves how brands can deliver innovative, locally resonant campaigns. Local partners like HudHud, Media Futures Group, and Voxxy played a key role in bringing this vision to life.
Mira Sumanti, Southeast Asia brand & creative lead at Google, reflects: “This project shows how modern brands are building dream teams from the best specialists across agencies and tech providers. Indonesia’s vibrant media landscape was the perfect canvas to test VEO3’s limits. Our sprint-based approach ensured we created genuine cultural connections while pushing tech boundaries.”
Now, here’s the question for you: As AI continues to reshape advertising, where do we draw the line between innovation and over-saturation? Does this campaign inspire you, or does it feel like too much too soon? Let’s debate in the comments—your thoughts could shape the future of creative tech!
