The NHL's Boston-Montreal rivalry is heating up, and it's not just on the ice. A recent TV show, 'Heated Rivalry', has sparked a surge in interest for the latest iteration of this Original Six rivalry, with a 35% increase in ticket sales compared to typical matchups. The show, which focuses on a romance between two male hockey players from rival teams, has become a talking point for discussions about hockey culture and its relationship with the LGBTQ+ community. While the show has been met with both praise and controversy, it has undoubtedly brought a new level of excitement to the Boston-Montreal rivalry, with 82% of ticket buyers being first-time attendees. The show's impact extends beyond the rink, with NHL single-game ticket sales on StubHub up 82% compared to last season. The show's popularity has also led to a 40% increase in general interest for NHL tickets and a 75% surge in NHL ticket searches. As the show continues to captivate audiences, it remains to be seen how it will shape the future of the Boston-Montreal rivalry and the NHL's relationship with the LGBTQ+ community.
